Prepared for Lee Lowell

A Complete Paid Acquisition System for Smart Option Seller

3 ad scripts, a VSL outline, a full funnel strategy, and a 7-email nurture sequence. Built from 30+ hours of research into your business, your market, and your competitors.

7 Deliverables
43K Your YouTube Subs
0 Paid Ads Running
3 Ad Scripts Built
7 Nurture Emails

Why we reached out to you

You have something almost nobody in the options education space has: 30 years of real floor trading experience, a best-selling book, and a 43,000-subscriber YouTube channel built entirely on organic trust. Your content is the best in the market. But your subscriber acquisition system has a ceiling because every single subscriber found you on their own. There is no paid channel. No retargeting. No structured conversion path from your free report to your $89/month newsletter. We built the system that fills that gap.

What is inside

Want to walk through this together?

15 minutes. We will show you the rollout timeline and how the numbers work at your price point.

Book a Call With Colin
Bottleneck Analysis

3 Gaps Blocking Smart Option Seller from Scaling

Each gap is backed by specific research evidence. Each fix is something we build and implement for you.

Click each deliverable below to expand and see the full breakdown

Gap 1: Zero Paid Acquisition

Analysis +

You have 43,000 YouTube subscribers. A best-selling book that has been on Amazon's list since 2007. Thirty years of floor trading credentials that nobody in the newsletter space can match.

And every single subscriber found you on their own.

No Facebook ads. No Instagram ads. No retargeting. No pixel on your site. No tracking infrastructure. Nothing.

What This Costs You

There are tens of thousands of options traders right now who would pay $89/month for your newsletter. They are actively searching for options education. They are watching your competitors' ads. They are clicking on lower-quality newsletters because those newsletters showed up in their feed and you did not.

Your organic growth has a ceiling. YouTube's algorithm decides how many people see your videos. You cannot control it. You cannot scale it predictably. You cannot say "I want 500 new subscribers this month" and make it happen.

Meanwhile, a single well-targeted Meta ad campaign reaching options traders between 35-65 with investable assets would put your 30-year track record in front of people who have never heard of you. At $89/month per subscriber, the math works fast. A $5,000/month ad budget generating even 100 new subscribers pays for itself in month one and compounds every month after.

The Fix

We built three Meta ad scripts below, each with a different angle. One leads with your origin story on the NYMEX floor. One leads with your track record. One leads with the frustration options traders feel losing money on directional bets.

You film whichever one feels right. We handle the targeting, the creative testing, and the campaign management. You go from zero paid acquisition to a predictable subscriber engine in 30 days.

Gap 2: No Video Sales Funnel

Analysis +

You are good on camera. 43,000 subscribers prove it. People watch you explain put-selling and they trust you.

But when someone clicks through to subscribe, they land on a basic Wix product page. Flat text. A price. A buy button. That is it.

No video walking them through why this newsletter is different. No structured pitch addressing the objections they already have. No story about how you started on the trading floor and spent 30 years refining this into a system that wins 95% of the time.

What This Costs You

Every cold visitor who lands on that product page has the same questions: Is this just another options guru? What happens when the market crashes? Do I need $100K to start? Is 95% win rate even real?

Your product page answers none of those questions. It shows them a price and hopes they buy. Most leave.

A video sales letter would let you do what you do best: sit in front of a camera and explain, in your own voice, why put-selling works, how your system handles risk, what your track record actually looks like, and why $89/month is a fraction of what one good trade will make them.

The difference between a product page and a VSL for a subscription product at this price point is typically 3-5x conversion rate.

The Fix

We built a full VSL outline below. It is structured for 12-15 minutes. It opens with a hook that stops options traders mid-scroll, walks them through your origin story, presents your track record with specifics, addresses the three biggest objections head-on, and closes with a free trial offer.

You read it on camera. We build the landing page around it. Cold traffic hits the page, watches the VSL, and subscribes.

Gap 3: Weak Conversion Path from Free Report to Paid

Analysis +

Your free "Put-Selling Basics" e-book is a solid lead magnet. Someone gives you their name and email. They get the report.

Then what?

They get added to your general email list and receive the same 1-3 weekly alerts that your paid subscribers get (minus the trade recommendations). There is no dedicated sequence designed to move them from "curious about put-selling" to "ready to pay $89/month."

What This Costs You

The gap between downloading a free report and subscribing to a paid newsletter is where most of your leads die. They downloaded the report because they are interested. They are warm. But interest without a structured conversion path turns into forgotten tabs and unsubscribed emails.

Your competitors are running 7-10 email nurture sequences designed specifically for this transition. They are dripping case studies, mini-lessons, track record screenshots, and time-limited trial offers over 14 days. By the time the prospect is done reading, they have either subscribed or been tagged for a different sequence.

You are sending the same weekly market commentary to everyone regardless of where they are in their buying journey.

The Fix

We built a 7-email nurture sequence below. It runs automatically after someone downloads the free report. Each email has a specific job: deliver value, build trust, address an objection, or present the offer. By day 14, the prospect has seen enough to make a decision. The ones who are ready subscribe. The ones who are not get moved to your regular list for long-term nurture.

Ad Creative

3 Meta Ad Scripts Ready to Film

Each script uses a different angle. Film all three and test them against each other. The winner gets scaled.

Ad Script: "30 Years on the Trading Floor"

Ad Creative +

Angle: Authority / Origin Story  •  Format: Video (60-90 sec)  •  Platform: Meta

Hook (0-5 seconds) "In 1991 I walked onto the trading floor of the New York Mercantile Exchange. I was 23 years old and surrounded by guys screaming at each other over crude oil futures."
Story (5-30 seconds) "I spent 7 years on that floor learning one thing that changed everything for me. The guys making consistent money were not the ones buying options hoping stocks would go up. They were the ones selling options and collecting cash upfront. Every single week. Win or lose on the trade, cash hit their account on day one. I took that strategy off the floor in 1998. Moved to Hawaii. Started trading from my laptop. And I have been doing the same thing for 27 years since."
Result (30-50 seconds) "My newsletter subscribers and I sell put options on the highest-quality stocks in the market. We collect cash upfront. We target trades with a 90 to 100 percent probability of winning. Since I launched the Smart Option Seller newsletter in 2017, we have maintained win rates that most traders do not think are possible. Exposed to actual trades from a 30-year floor veteran. Not theory. Not paper trades. Real money."
CTA (50-60 seconds) "I wrote a free guide called Put-Selling Basics. It breaks down exactly how this works in plain English. No jargon. No fluff. Download it free. Link is below."

Ad Script: "95% Win Rate Since 2008"

Ad Creative +

Angle: Proof / Results  •  Format: Video (60-90 sec)  •  Platform: Meta

Hook (0-5 seconds) "I ran an options newsletter for 8 years with a 95 percent win rate. Most people do not believe that when I say it. Let me show you why it works."
Story (5-35 seconds) "Most options traders lose money because they are buying. They are paying a premium and hoping the stock moves in their direction before time runs out. That is gambling. What I do is the opposite. I sell put options on stocks I would be happy to own at a lower price. I collect the premium upfront. And I choose strikes so far out of the money that the stock would have to fall 20, 30, sometimes 40 percent before I am even at risk. The odds are on my side before I ever place the trade. That is not luck. That is math."
Result (35-50 seconds) "My first newsletter ran from 2008 through 2016. Started it during the worst recession since the Great Depression. We finished with a 95 percent win rate across hundreds of trades. I launched the Smart Option Seller in 2017 and we have kept going. Real trade alerts. Real results. Every single trade published."
CTA (50-65 seconds) "Want to see how it works? I wrote a free guide that breaks down put-selling step by step. No upsell. No webinar pitch at the end. Just the strategy. Grab it free below."

Ad Script: "Your Broker Hopes You Never Learn This"

Ad Creative +

Angle: Problem / Agitation  •  Format: Video (60-90 sec)  •  Platform: Meta

Hook (0-5 seconds) "If you have ever watched an option you bought lose value every single day even when the stock barely moved, what I am about to tell you will make you angry."
Story (5-35 seconds) "Time decay is not a bug. It is how options were designed. Every day that passes, the option you bought loses value. The clock is working against you. You need the stock to move far enough, fast enough, just to break even. And most of the time it does not. But here is what they do not teach you at the brokerage. You can be on the OTHER side of that trade. Instead of buying options and watching them bleed, you can sell options and collect that premium as income. Every week. On stocks you already want to own. The clock that is killing the buyer? It is paying you."
Result (35-50 seconds) "I have been doing this for 30 years. Seven of those on the floor of the New York Mercantile Exchange. The rest from my home in Hawaii. My newsletter subscribers sell put options on blue-chip stocks and collect cash upfront. We target high-probability setups. The kind where 9 out of 10 trades expire worthless in our favor. Worthless for the buyer. Pure profit for us."
CTA (50-65 seconds) "I put together a free guide called Put-Selling Basics. It explains the whole strategy in plain English. No account required. No sales call. Download it below and see if this makes sense for you."
VSL Outline

Newsletter Subscription VSL

12-15 minute video sales letter designed to convert cold traffic into $89/mo subscribers. Read it on camera.

Full VSL Script Outline (12-15 Minutes)

VSL +

Section 1: Hook (0-45 seconds)

"If you are trading options right now, there is a very good chance you are on the wrong side of the trade. Not wrong about the direction. Wrong about the SIDE. Most options traders buy calls or puts and hope the stock moves. 80 percent of options expire worthless. That means 80 percent of buyers lose. But there is someone on the other side of every one of those trades. Someone collecting the premium. Someone who gets paid whether the stock moves or not. I have been that person for 30 years. And I want to show you how to be that person too."

Section 2: Origin Story (45 sec - 3 min)

"My name is Lee Lowell. In 1991, I walked onto the floor of the New York Mercantile Exchange. I was a market maker in the crude oil and natural gas options pits. The floor was chaos. Hundreds of traders screaming at each other. Hand signals flying. Millions of dollars changing hands every minute. But the guys who made money consistently were not the ones making big directional bets. They were the ones selling options and collecting premium. Day in. Day out. They were the house. I spent seven years learning that lesson. Then in 1998, I moved to Hawaii, set up my laptop, and started applying the same strategy to stock options. From my kitchen table. I have been doing it ever since. 27 years of selling put options from a small island in the Pacific. No office. No team of analysts. Just the same strategy the floor traders used, applied to the best stocks in the market."

Section 3: The Problem (3-5 min)

"Here is the problem most options traders have. They buy calls. They buy puts. They are paying a premium for the RIGHT to profit IF the stock moves in their direction by a certain date. Three things are working against them. Time decay bleeds the value out of their position every single day. Volatility crushes can wipe out their premium overnight. And the stock has to move far enough, fast enough, just to break even. That is not investing. That is a lottery ticket with worse odds. And the brokerages love it. Every time you buy an option that expires worthless, someone on the other side of that trade pocketed your premium. Your loss is their income. What if you could be on that side of the trade?"

Section 4: The Solution (5-7 min)

"Put-selling is simple. You sell a put option on a stock you would be happy to own at a lower price. You collect cash upfront. And you choose a strike price so far below the current price that the stock would need to drop 20, 30, sometimes 40 percent before you are even in the trade. Let me give you a real example. Say a stock is trading at $150. You sell a put option at the $100 strike. You collect $1.50 per share in premium. That is $150 per contract, deposited in your account immediately. For that trade to go against you, the stock would need to fall 33 percent. Not dip. Not pull back. Fall by a third. And even then, your worst case is owning a great stock at $100 that was recently worth $150. That is the trade. Over and over. On the highest-quality stocks in the market. Since I launched the Smart Option Seller newsletter in 2017, my subscribers and I have been placing these trades together. I send the trade alert. You place it in your brokerage account. We wait. And the vast majority of the time, the option expires worthless and we keep every penny of the premium. No charts to read. No earnings reports to analyze. No day trading. Usually takes about 5 minutes per trade."

Section 5: Objection Handling (7-9 min)

"Now, I know what you are thinking. Let me address the three biggest questions I get. QUESTION ONE: What happens when the market crashes? Fair question. I started my first newsletter in 2008. During the worst financial crisis since the Great Depression. We still finished with a 95 percent win rate over 8 years. Why? Because we sell puts so far out of the money that even a significant market pullback does not reach our strike price. And on the rare occasion it does, we are buying a stock we wanted to own anyway, at a price 30 to 40 percent below where it was trading. We also use strict risk management. If a trade is moving against us, we close it before it becomes a problem. No hoping. No praying. Rules-based exits. QUESTION TWO: Do I need $100,000 to start? No. You can start with as little as $5,000 to $10,000 in a margin account. Smaller accounts just sell fewer contracts. The strategy scales up or down. I have subscribers managing $10,000 accounts and subscribers managing $500,000 accounts. They all get the same trade alerts. They just size their positions differently. QUESTION THREE: 95 percent win rate sounds too good to be true. I understand the skepticism. Here is why it is real. When you sell a put option far out of the money, you are betting that a stock will NOT drop 30 or 40 percent. Most of the time, stocks do not drop 30 or 40 percent. You are taking the high-probability side of the trade by definition. Every trade in my newsletter has been published. Every entry. Every exit. Every winner and every loser. The track record is on my website for anyone to see. I do not hide the losses."

Section 6: The Offer (9-11 min)

"Here is what you get with the Smart Option Seller newsletter. Every week, you receive 1 to 3 email alerts. New trade recommendations. Position updates. Market commentary. And a Friday Q&A session where I answer subscriber questions directly. On average, I recommend 2 to 4 new trades per month. You log into your brokerage, place the trade. It takes about 5 minutes. Then you wait for the option to expire and keep the premium. The newsletter costs $89 per month. Or you can lock in the annual plan for $895, which saves you $173 per year. For context, a single put-sell trade collecting $150 in premium more than pays for a month of the newsletter. Most months we do multiple trades."

Section 7: Risk Reversal (11-12 min)

"I want to make this easy for you. If you subscribe today and the newsletter is not what I described, cancel anytime. No contracts. No penalties. You keep every trade alert you received while you were a subscriber. Plus, when you join, you get immediate access to the full trade archive. Every recommendation since 2017. You can see exactly what we traded, when we traded it, and how it turned out. Before you place your first trade."

Section 8: Close (12-14 min)

"Let me put it this way. You have been trading options from one side. Buying. Hoping. Watching time decay eat your position alive. I am offering you the other side. The side where time decay pays you. Where 9 out of 10 trades go your way. Where you collect cash upfront and wait. I have been doing this for 30 years. Seven of those on the trading floor surrounded by the best in the world. The rest from a quiet island in Hawaii with a laptop and a coffee. You can keep doing what you have been doing. Or you can try the approach that has worked for me since 1991. Click the button below to subscribe. You will get your first trade alert within days. I am Lee Lowell. I will see you inside."
Funnel Strategy

Paid Acquisition Funnel Map

5 layers. From cold traffic to paid subscriber. Each layer with exact implementation steps.

Complete Funnel Architecture (5 Layers)

Funnel +

Layer 1: Traffic (Meta Ads)

Campaign Structure
  • Objective: Conversions (optimize for lead)
  • Budget: Start at $100-150/day, scale based on CPL
  • Platform: Facebook + Instagram
Targeting
  • Interest-based: Options trading, stock market investing, passive income, CBOE, TD Ameritrade, Charles Schwab, E*TRADE, ThinkOrSwim, TastyTrade
  • Age: 35-65
  • Income: Top 25%
  • Lookalikes (once pixel has 100+ conversions): 1% lookalike of newsletter subscribers, 1% lookalike of free report downloaders
Creative Rotation

3 video ad scripts (built above) + 2-3 static image variations. Test 3 ads per ad set. Kill underperformers weekly. Scale winners by duplicating ad sets at higher budgets.

KPIs
  • Target CPL (cost per lead / free report download): $5-12
  • Target CPA (cost per paid subscriber): $80-150 (break-even month 1-2, profitable by month 3 with LTV)

Layer 2: Landing Page (Free Report Opt-In)

NOT the current Wix page. Dedicated landing page on a proper platform.
  1. Headline: "The Put-Selling Strategy That Has Won 95% of Trades Since 2008"
  2. Subhead: "Download the free guide. See exactly how it works."
  3. Hero section with Lee's photo + book cover for credibility
  4. 3 bullet points: what the free report covers
  5. Simple opt-in form: Name + Email
  6. Below-fold: Lee's credentials (NYMEX, 30 years, Amazon bestseller)
  7. Testimonials from existing subscribers (2-3)
  8. Second opt-in form
Key Rules
  • One CTA only: download the free report
  • No mention of pricing or paid newsletter on this page
  • Load Facebook pixel on this page from day one
  • Page load speed under 3 seconds

Layer 3: Thank You Page + VSL

After opt-in, redirect to thank-you page with:
  1. "Your report is on the way. While you wait, watch this."
  2. Embedded VSL (12-15 min, built above)
  3. Below video: CTA to subscribe with introductory offer
  4. Limited-time hook: "Subscribe in the next 48 hours and get your first month for $1"

This is where the VSL does the heavy lifting. The prospect just opted in. They are engaged. Hit them with the full pitch while they are paying attention.

Layer 4: Email Nurture Sequence

For prospects who watched the VSL but did not subscribe.

7 emails over 14 days. Full sequence built below. Each email has one job: deliver value, build trust, address an objection, or present the offer.

Layer 5: Retargeting

Once the pixel has data (2-4 weeks):
  • Retarget landing page visitors who did not opt in (show different ad creative)
  • Retarget opt-ins who did not subscribe (show VSL clip or testimonial ad)
  • Retarget VSL viewers who did not subscribe (show objection-handling ad)

Budget allocation: 70% prospecting (cold audiences), 30% retargeting

Implementation Timeline

  • Week 1: Build landing page. Install pixel. Set up email nurture in ESP.
  • Week 2: Film VSL. Build thank-you page. Upload and embed.
  • Week 3: Film 3 ad scripts. Edit and format for Meta. Create static ad variations.
  • Week 4: Launch campaigns. $100/day. Monitor CPL daily.
  • Week 5-6: Optimize. Kill underperforming ads. Scale winners. Build lookalike audiences.
  • Week 7-8: Scale to $150-200/day if CPL is under $12 and CPA is under $150.
Email Sequence

Free Report to Paid Subscriber Nurture

7 emails over 14 days. Automated sequence for free e-book downloaders who have not yet subscribed.

Email 1: Deliver the Report (Day 0)

Email +

Email 2: Origin Story (Day 2)

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Email 3: The 2008 Stress Test (Day 4)

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Email 4: Account Size Objection (Day 6)

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Email 5: What You Get (Day 8)

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Email 6: Track Record Proof (Day 11)

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Email 7: Clean Close (Day 14)

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Ready to add a paid acquisition channel?

Everything above was built specifically for Smart Option Seller. Nobody else can use it. If you want us to build and run the whole thing, let's talk.

Book a Call With Colin
Prepared specifically for Lee Lowell and Smart Option Seller. March 2026.
Colin Dean • CRD Marketing • colin.d@crdmarketing.com